SIERAAD Art Fair 2013: International Jewellery Design Fair

This November saw my first showcase at the International Design Fair ‘SIERAAD’, in Amsterdam.

It begins!…

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My journey started off in the rain with a heavy suitcase after arriving in the dark. I hopped on a bus that I had decided looked like it stopped as close to where I needed to be on my soggy, paper map, before realising I had forgotten to change any of my Euros in to small change- so a huge thank you to the bus driver who let me on for free!

After dragging my suitcase and sodden shoes up & down across the main street in WesterGasfabriek, I was finally directed in the right direction by a kind stranger, and alas! I arrived at the Gashouder for SIERAAD just in time to set up my stand.

Side note: I laughed hard in the morning when I arrived back on the same road and saw the enormous venue staring me in the face over the canal- this I couldn’t see in the dark at all, so I had proceeded to walk up & down the road unknowingly!

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The next few days saw the show in full swing, meeting visitors from across Europe, including France, Italy, Spain and of course, the Netherlands.


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Sieraad offered so many beautiful & diverse showcases from Designers across the globe, but sadly I didn’t have the chance to explore them all! I met some amazing stand neighbours including Grace Hamilton, fellow JeDeCo designer Farah Qureshi, and visiting designer Robyn Galway, as well as catching up with familiar faces including Isabelle Busnel, Paulo Ribeiro from JOYA Barcelona and Eliana Negroni from Milan.

(Below: Photos left & centre by Eliana Negroni; Photo right by Paulo Pibeiro)

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Some of my popular pieces proved to be the split panel rings among both men and women- both with and without stones; the double cube drop earrings; the linked boxes necklace and my geometric ‘kite’ collection:

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A fantastic, inspiring start to the winter season, and I look forward to developing new work over the coming months, ready for next year!

I was also lucky enough to visit the Van Gogh museum on Friday night. In November, there is live music and drinks in the foyer until 10pm. I was amazing being able to walk around the musuem, all the way to the top, and still hear the music paying, carrying you away whilst you explore the various exhibitions. I love the way the museum was set out, showing you the various influences within his work and watching these develop through every room 🙂 Here are some of my highlights:

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– But now for Christmas orders! 🙂

Don’t forget; if you would like to commission something special this year, please get in touch asap to allow enough time for completion: